Talk for Bath MBA students: the sustainable business landscape

Here’s a talk I gave to some University of Bath MBA students on Friday 22 March 2013.

Key points:

  • Sustainability issues are affecting your business
    • Doing nothing presents real risks
    • Acting now opens exciting opportunities
  • Leading businesses are acting on 2 fronts:
    • Shaping the context for a brighter future
    • Innovating to win on that path

I illustrate this with some recent work:

  • Developing strategy at AkzoNobel (I blogged about that here)
  • Innovating with Sony
  • Embedding change with O2
  • Shaping the system with Nike



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