Talk for Bath MBA students: the sustainable business landscape

Here’s a talk I gave to some University of Bath MBA students on Friday 22 March 2013.

Key points:

• Sustainability issues are affecting your business
  • Doing nothing presents real risks
  • Acting now opens exciting opportunities
• Leading businesses are acting on 2 fronts:
  • Shaping the context for a brighter future
  • Innovating to win on that path

I illustrate this with some recent work:

• Developing strategy at AkzoNobel (I blogged about that here)
• Innovating with Sony
• Embedding change with O2
• Shaping the system with Nike

Enjoy!